Monday check-in: what is the one thing that has to happen this week for the week to be a win?

Signing the GM offer letter. Everything else is noise until that is done.

Two candidate interviews and finally shipping the onboarding doc I keep promising.

Spring drop photography is Thursday. If the shots land, the whole launch lands.

Anyone have a favorite tool for recording quick Loom-style walkthroughs without the subscription bloat?

I just use the built-in screen recorder and trim in the browser. Boring works.

Morning everyone — coffee in hand, CAC spreadsheet open. Let the games begin.

That spreadsheet life. What are you seeing for blended CAC lately Maya?

Around $38 blended, down from $52 in the spring. Retention work is finally paying off more than new-customer spend.

Love hearing that. Retention compounding is so underrated compared to top-of-funnel hacks.

Anyone at the virtual meetup last night? The breakout on pricing was excellent.

I was! The "price the outcome, not the hours" framing was worth the whole session.

Just crossed 110k subs on the channel. Next stop: turning viewers into a paid community.

Congrats Grace, that is a serious milestone. Curious what platform you are looking at for the community piece.

Thanks Alex! Evaluating a few options — leaning toward keeping it simple to start and validating demand first.

Smart. Communities die from over-tooling before they die from under-tooling.

Shipping the first version of my model eval dashboard tonight. Terrified and excited in equal measure.

That feeling never goes away — you just get better at shipping through it. Go Nina!