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Pricing is a positioning decision

  • Price the outcome, not the hours
  • Your price tells the market who you are for
  • Discounting trains customers to wait
  • Anchor against the cost of the problem
CK
Chris Kuselias · Host
Live25:00
142watching
HD
LiveStarted 25 min ago

Founder Office Hours: Pricing, Positioning, and Your First 50 Customers

Chris works through member questions from #startup-talk and #sales — how to price the outcome instead of the hours, and why your first 50 deals are a research project that happens to generate revenue.

CK

Chris Kuselias

Founder, Making Waves Collective

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Started
Started 25 min ago
Duration
60 min
Watching
142

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