Your Personal Brand Is Your Promise To The World

A live walkthrough of Module 4 — why attention is cheap, trust is priceless, and how to become unforgettable in any market.

Chris Kuselias

Founder, Making Waves Collective

Agenda

Details

Chat replay

274

Chris: Module 4 lessons are live in Courses — do the Blueprint exercise this week.

+0:40

Priya SharmaFounders — price off the customer's P&L, not your cost sheet.

+3:55

Tom NakamuraObjection log tip from earlier applies here: write the pricing pushback down verbatim.

+7:10

Nina PetrovQuestion for Q&A: usage-based vs seat pricing for a dev tool with 3-person teams?

+10:25

Grace LiuTaking notes for the community launch — this is gold.

+13:40

Sam OseiWeek 9 here — killed a $19 tier because nobody objected to $49.

+16:55

Maya ChenThe retention section is exactly what changed our numbers this quarter.

+20:10

Marcus WebbAnchor against the cost of the problem — same thing works in real estate negotiations.

+23:25

David OkaforSo pricing is really a segmentation decision. Reframing my whole pricing page.

+26:40

Jake MorrisonWe raised prices 12% at all three locations last spring. Lost nobody.

+29:55

Sofia ReyesPositioning first, palette later. Same rule for pricing pages.

+33:10

Omar HaddadDiscounting trains customers to wait. Painfully true in ecom — our Black Friday hangover lasted till February.

+36:25

Amara DialloDesign note: the pricing page should look as confident as the price.

+39:40

Elena VasquezFor cohort-based programs: is money-back better than a free trial?

+42:55

Ben CarterThis.