The Mindset Shift: Employee to Entrepreneur

The mental frameworks that separate builders from dreamers — and how to make the switch.

Chris Kuselias

Founder, Making Waves Collective

Agenda

Details

Chat replay

312

Chris: Replay of the March session. The workbook is in Courses under Module 2.

+0:40

Priya SharmaFounders — price off the customer's P&L, not your cost sheet.

+4:17

Tom NakamuraObjection log tip from earlier applies here: write the pricing pushback down verbatim.

+7:54

Nina PetrovQuestion for Q&A: usage-based vs seat pricing for a dev tool with 3-person teams?

+11:31

Grace LiuTaking notes for the community launch — this is gold.

+15:08

Sam OseiWeek 9 here — killed a $19 tier because nobody objected to $49.

+18:45

Maya ChenThe retention section is exactly what changed our numbers this quarter.

+22:22

Marcus WebbAnchor against the cost of the problem — same thing works in real estate negotiations.

+25:59

David OkaforSo pricing is really a segmentation decision. Reframing my whole pricing page.

+29:36

Jake MorrisonWe raised prices 12% at all three locations last spring. Lost nobody.

+33:13

Sofia ReyesPositioning first, palette later. Same rule for pricing pages.

+36:50

Omar HaddadDiscounting trains customers to wait. Painfully true in ecom — our Black Friday hangover lasted till February.

+40:27

Amara DialloDesign note: the pricing page should look as confident as the price.

+44:04

Elena VasquezFor cohort-based programs: is money-back better than a free trial?

+47:41

Ben CarterThis.